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What I do

  • Execute strategic brand marketing plans that drive awareness, equity, and long-term brand love.

  • 5+ years of B2B or B2C media relations & media planning experience

  • Experience working with media in the technology and entertainment industries

  • Excellent personal presentation and networking skills

  • Strong analytical skills and the ability to translate date into actionable insights

  • Ability to develop clear and compelling written content, with the ability to simplify complex topics for diverse audiences

  • Detail oriented with strong project management and editing skills

  • Exceptionally high attention to detail working in a fast paced environment

  • Deep knowledge of music entertainment, artists, genres, culture, and brands.

  • Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously

  • Ability to systematically execute on tight deadlines

Skills

Creative and data-driven Marketing Professional with experience in B2B and B2C strategy, e-Commerce Specialist, digital campaigns, and team leadership.

Proven success in driving brand growth through content creation, analytics, and cross-functional collaboration.

Experience with workflows for multiple media formats and outlets, and an understanding of purpose-driven storytelling.

Skilled in tools like Google Analytics, Shopify, Tableau, and Adobe Creative Suite, with a track record of boosting engagement, conversions, and online presence.

Fluent in English and Spanish, with a global perspective and a passion for community engagement and brand storytelling.

  • Bachelor's degree in Mass Communications & Marketing.

  • Minor: Business Administration

  • Concentration: Multimedia & Business Management

What I'll Bring

  • 5+ years of brand marketing experience, in beauty, lifestyle, & Luxury consumer goods.

  • Proven experience developing and executing brand campaigns from strategy through launch.

  • 7+ years of E-Commerce

  • Exceptional communication, project management, and cross-functional collaboration skills.

  • A sharp creative eye and deep understanding of brand storytelling across platforms.

  • A deep understanding of internet culture, past and present

  • Market Research

  • Experience with, Photoshop, HTML, Google Analytics

  • Adobe Creative Suite, Adobe InDesign, Adobe Premiere, Adobe Lightroom

  • Journalism

  • Social Media Content, Content Creation, Social Media Management,

  • Public Relations

  • Video Editing, Photo editing

  • Management

  • Search Engine Optimization (SEO)

  • Video Production

  • Content Development

  • Filming

  • Blogging

  • Organizational skills (5 years)

  • Self-starter

  • Problem-solver

  • Fast-paced

  • Attention to detail

  • Interpersonal skills

  • Visual design

  • Positive

  • Production management (3 years)

  • Media relations

  • Google Docs

  • AI

  • Branding

Marketing Skills:

  • Digital Marketing: Email marketing

  • Social and online advertising campaigns

About

my

Resume

Creative Content Creation: With over 6 years of experience as a Social Media Creator Specialist and Marketing Manager, I excel in crafting engaging content that resonates with audiences across various platforms. I have a keen eye for detail, a knack for storytelling, and a deep understanding of new trends and emerging technologies.


Digital Media Expertise: I am proficient in a wide range of tools and platforms, including MS Office suite, Gsuite, Social CRM, Adobe Suite (Photoshop, Premiere, After Effects, Illustrator), and Canvas. I have hands-on experience in CRM, SEO, Google Analytics, and managing ads on platforms like Facebook, Instagram, TikTok, YouTube, and more.
Editorial and Production Skills: My background includes experience in editorial content development, script reading, coverage, video production, and editing for social media platforms. I thrive in fast-paced environments, where I can leverage my multitasking abilities and prioritize tasks effectively.


Community Engagement: I have a strong ability to interface with creative communities, building meaningful connections, and collaborating on projects that drive results. My goal-driven approach, coupled with my passion for creativity and innovation, allows me to develop original content strategies that make an impact.


Experience in B2B and B2C marketing.
I am excited about the opportunity to connect with like-minded professionals, collaborate on exciting projects, and contribute to the ever-evolving landscape of digital media and marketing. Let's connect and explore possibilities together!

Experience

Marketing and Project Manager

Hair & C

2021 — 2024

  • Analyzed marketing data, including campaign performance, customer demographics, and sales figures, to assess effectiveness and RO for a B2B Company, leveraging data-driven insights to drive effective marketing.

  • Developed and maintained reports and dashboards to track key metrics and KPIs, providing actionable insights to stakeholders.

  • Collaborated with marketing teams to design and implement A/B tests, experiments, and surveys to optimize marketing strategies using Tableau and Wrike Software.

  • Utilized statistical analysis and data modeling techniques to forecast market trends and customer behavior.

Brand Ambassador

Adidas

2018

  • Achieved and exceeded monthly sales targets by an average of 10-15%, through active customer engagement and personalized product recommendations.

  • Maintained a thorough knowledge of Adidas products, leading to a 25% increase in customer satisfaction ratings.

  • Handled customer inquiries, complaints, and returns with professionalism, maintaining a 98% customer satisfaction rate. Build and maintain knowledge of visual merchandising strategies and current trends.

  • Implemented visual merchandising strategies that resulted in a 15% increase in foot traffic to the store.

  • Designed and maintained in-store displays, seasonal merchandise changes ensured all products were presented attractively, leading to an increase in sales of featured items and inventory positions.

Marketing & Digital Operations Manager

Jewelry Couture

2024 — Present

  • Leverage data analytics tools like Google Ads and Google Analytics to track campaign performance, establish KPIs, and guide strategy optimization.

  • Manage end-to-end product lifecycle in Shopify, including SKU creation, metadata optimization, SEO structure,

    inventory synchronization, and merchandising workflows. Develop internal process documentation for digital

    workflows, promotions, inventory tracking, and ecommerce operations to ensure team alignment and efficiency.

  • Create visually compelling content using Canva and Adobe Suite to maintain brand consistency and elevate marketing materials.

  • Contribute to annual marketing planning, stepping into various roles as needed to ensure team success and achieve business objectives.

  • Optimized website performance, driving a remarkable 111.2K% increase in online store sessions and significantly boosting conversions.

  • Orchestrated a highly successful Black Friday campaign, leading to a substantial increase in sales for diamond stud earrings.